THE BOARD
Free tools

Free tools for a brand that wants to be seen

Ten tools for the arithmetic of buying attention and the work of being found. Every one is free, needs no account, and keeps nothing of yours on our side. Every calculator ends with the one line a calculator site cannot print: what the number you typed buys on the board right now.

The calculators

Three numbers tied by one formula. Type any two and the third is solved as you type; type into the answer and it becomes an input. Each places its result against the usual ranges and on the board's live ladder.

CPMCalculatorCPM calculatorSpend, impressions or CPM from the other two, with benchmarks by channel.Open the tool →CPCCalculatorCPC calculatorSpend, clicks or cost per click from the other two, with benchmarks by channel.Open the tool →CTRCalculatorCTR calculatorClick rate from impressions and clicks, with benchmarks and the board's own live rate.Open the tool →ROASCalculatorROAS calculatorRevenue, spend or ROAS from the other two, plus break-even ROAS from your margin.Open the tool →CACCalculatorCAC calculatorCost per new customer, LTV to CAC, and how many months it takes to pay back.Open the tool →IMPCalculatorAd impressions calculatorBudget to impressions, or impressions to budget, at the CPM of your channel.Open the tool →

The builder, the checker and the lists

For the link on the listing, the card it makes when it is shared, every other place a new brand can put itself, and every free link it can go and get.

UTMBuilderUTM builderA tagged link with source, medium and campaign, and what GA4 will call it.Open the tool →OGCheckerLink preview checkerHow a link unfurls on X, Facebook, LinkedIn, Slack and Google, with what is missing.Open the tool →DIRListStartup directories70 places to list a new product, rated by Ahrefs, with a tracker that remembers your progress.Open the tool →LNKListFree backlink sites225 places a new site can get a free link, rated by Ahrefs, with a tracker.Open the tool →

Why they are here

The Board sells attention at a public price: a leaderboard of brands ranked by what each paid, from $1, with the impressions and clicks every position earns printed on the position. Most of the people who arrive here are working out what attention costs somewhere else first. These are the tools for that arithmetic, and each one ends by placing your number on the board, because a price you can see beside a price you cannot is the whole argument for the board.

Something missing? Write to hello@toptheboard.com and say what you were trying to work out.