The Board is one page of brands, and a spot on it starts at one dollar. Rank is decided by what each brand paid and nothing else, the top spot costs more every time it changes hands, and anyone can pay to deface, defend or fund somebody else’s listing.
Written to be pasted whole. It states what the product is and nothing we cannot show.
The Board is a public leaderboard of brands where rank is decided by money and nothing else. Anyone can buy a listing at any price, with no application and no minimum. The higher a brand ranks, the more people see it and click through to its site. The top spot can only be taken by beating what the current holder paid, so its price rises every time it changes hands. Other people can pay to deface a listing, pay to repair it, pay to protect it, and pay to fund it. The Board is operated by Dustn.co and opens on September 3, 2026 at 10:00 AM Pacific.
One line, if that is all there is room for: The Board is a public leaderboard of brands where rank is decided by money and nothing else.
Live figures move, so they are on the board rather than frozen here: the current top spot, the total taken and the number waiting are all on the home page. Our own site traffic is public at our analytics dashboard and our processor profile is at Stripe.
| Attack | Severity | Longest | What it does |
|---|---|---|---|
| Graffiti | 1 | 12h | Spray a tag across their listing. Logo and copy stay readable — it just looks vandalised. |
| Broken link | 3 | 6h | Kills the outbound link to their site. The listing still shows — it just stops sending traffic. |
| Demote | 4 | 4h | Displays them 5 positions lower than they paid for. Their amount is untouched. |
| Blackout | 5 | 3h | Full censor bar. Only their rank and amount remain visible. Maximum damage. |
Severity and duration are deliberately inverse: the worse an attack is, the shorter it lasts. Nobody can be held in the dark.
What is actually interesting here, stated plainly rather than pitched.
Backing is the mechanic with no obvious precedent. A small brand’s customers can put money behind its listing, and the brand decides whether that becomes a better position, a repair or protection. A coffee roaster with four thousand devoted customers can outlast a funded competitor with a media budget and no affection.
The top spot ratchets by design and the failure state is written into it: eventually it costs more than anyone will pay and the board freezes. That is not a bug being hidden, it is the reason seasons exist. It is a small, legible market to watch a ratchet play out in.
Anyone can pay to deface anyone. The rules that make that a game rather than harassment are the interesting part: attacks are never attributed to anybody, backers always are, no attack touches what a target paid or where they truly rank, and waiting damage out is always free so nobody can be extorted.
Impressions and clicks are public on every listing, and the site’s own traffic dashboard and payment processor profile are linked in the footer. A product that sells rank against a number it alone reports is asking to be disbelieved.
Before the doors open, who has reserved is completely public and what they paid is completely hidden, including the leader’s. You can see exactly who is ahead of you and never by how much, so the only move is to decide what the position is worth to you. That is the difference between a queue and an auction.
The mark is a billboard: an accent rail above, the board below. The rail never changes colour. The board block takes the colour type would take on the same surface, which is dark on a light ground and light on a dark one.
<svg width="32" height="32" viewBox="0 0 32 32" xmlns="http://www.w3.org/2000/svg"> <rect x="4" y="2" width="24" height="7" fill="#FF3B00"/> <rect x="4" y="13" width="24" height="17" fill="#0B0B0B"/> </svg>
<svg width="32" height="32" viewBox="0 0 32 32" xmlns="http://www.w3.org/2000/svg"> <rect x="4" y="2" width="24" height="7" fill="#FF3B00"/> <rect x="4" y="13" width="24" height="17" fill="#F6F6F2"/> </svg>
One accent and nothing else. #FF3B00 on light, #FF5A2B on dark, with ink #0B0B0B and paper #F6F6F2. The full palette, the type and the rules are on the brand page.
The share card is served at /opengraph-image at 1200×630. For the board itself, screenshot the live page: every brand on it is a real brand that paid for its position, and a picture of it is a picture of the product. Everything else on the site is ours to reproduce.
Every brand, logo and figure on the demo pages is generated. Nothing there is a real brand and none of it should be reported as one.
Written to, we answer. There is no agency and no embargo list.
Helping us tell people about it? There is copy written for that on the swipe page.