Small business marketing: how to get your brand seen, what it costs, and what moved on the board.
Plain notes for anyone with a brand, a link and a budget that has to earn its keep. Where to spend it, what a dollar buys, and who took the top spot this week.
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Product Launch Ideas by Budget, From $0 Up
Product launch ideas sorted by what they actually cost, from free tactics to a $500 budget, with real numbers and sources at every tier.
The ROAS Formula, Explained With Real Numbers
The ROAS formula, a break-even calculation, and the industry benchmarks that actually apply once your margin is in the math.
How to Find Beta Testers
Where to find beta testers fast: your own list, the right communities, paid platforms, and what Apple and Google actually require.
How to Check Backlinks (and What to Do Next)
Check your backlinks for free in Google Search Console, then compare Ahrefs and Moz to see referring domains, anchor text, and what to fix first.
The Product Launch Strategy Before Day One
A product launch strategy locks three decisions before day one: the audience, the positioning, and the order the channels fire in.
What Is CAC (Customer Acquisition Cost)
CAC is what you actually spend to win one customer, and most founders calculate it wrong. Here's the real formula, with the numbers attached.
How to Launch a Startup
Launching a startup is one specific moment, not the whole company. This is what has to be true before day one, and what to do once it arrives.
What Cost Effective Marketing Actually Means
Cost effective marketing is a ratio, not a low price: how to calculate CAC and LTV, and test any channel against them in a week.
CTR Meaning and What Counts as Good
CTR means clicks divided by impressions. What counts as good depends entirely on whether you're looking at search ads, organic results, or email.
The Cheapest Way to Advertise
The cheapest way to advertise isn't a list of ideas. It's a dollar-ordered ladder, with the real cost behind every rung.
BuySellAds Alternatives for Small Advertisers
Nine BuySellAds alternatives for advertisers, checked this month: which ones need a sales call, which take a card today, and what each actually costs.
Peerlist Launchpad Alternatives
Nine Peerlist Launchpad alternatives, checked this month for cost, queue time, and what each one actually sends after launch week ends.
Reddit Ads Alternatives and What Each Charges
Reddit Ads alternatives priced this month, with real budget floors, CPC ranges, and where a dollar buys a click instead of a downvote.
Carbon Ads Alternatives and What Each Costs
Nine Carbon Ads alternatives, priced this month: what each developer ad network charges, and where the minimum kills a small budget.
Indie Hackers Alternatives, Priced This Month
Ten Indie Hackers alternatives, checked this month: what each costs to post, who reads it, and where paying still buys reach.
How to Write a Tagline for a Small Business
Write a tagline for a small business that survives the smallest box it'll ever sit in, tested and checked for free before you print it.
Uneed Alternatives and What Each Sends
Eight Uneed alternatives, priced and checked this month, with what each one actually sends once your launch-day vote count stalls.
What Gamified Advertising Actually Buys
Gamified advertising's famous examples run on agency budgets. Here's the mechanic with real evidence, its failure mode, and what $50 can rent instead.
How Much It Costs to Advertise a Small Business
What small businesses actually pay to advertise in 2026, channel by channel, with dated sources and a real number to set today.
Launch Platforms for Indie Hackers
The six launch platforms worth an indie hacker's time in 2026, sequenced day by day, priced free and paid.